Fashion and clothing is historically a universal interest. In the biblical story of Joseph, his father’s favoritism was evidenced in a many-colored coat. In China’s early art, their emperors are clothed in beautifully and ornately detailed robes. And who could forget the powdered wigs, buckles, tights and frills worn by rich European men in centuries past? Though the look has changed, people have not, and fashionable clothing brands in USA are doing their part to carry on an old tradition.
The USA’s early immigrants brought with them the styles they were used to. The styles changed, but the immigrants were more concerned with survival than what the lords and ladies were wearing to the ball. That phase, too eventually passed, but survival and ruggedness has always been a landmark of American style.
In 1873, one of America’s first brands, Levi Strauss & Co., put its name on the first blue jeans, the quintessential mark of American style. Remarkably, this current, worldwide fashion statement was created for working men; men who needed tough material and rivets at stress points in their work clothes.
Van Heusen, a maker of quality suits and business casual wear today started out as a flannel shirt peddler in Pennsylvania. He sold his wife’s creations to coal miners from a hand cart. Van Heusen brand also carries Izod, Gant and Geoffrey Beene.
The puffy, goose down coat worn for its style and warmth was designed by Eddie Bauer in 1936. It was originally meant for hunters and other outdoorsman, but within six years he had a contract with the US Army Air Corps for goose down products.
In the USA, if a person inherits millions, they are not as admired as those who earn their millions through hard work. This attitude carries on the preference for a rugged and rough characteristic. Casual wear has been the catalyst for old and new brands alike. The malls are filled with T-shirts and jeans. This style has affected the rest of the world as well. Comfort and function have set the pace in societies where fashion had always bowed to form and practically ignored a garment’s function.
With the survival phase in the past, the laborer’s look has evolved. Jeans are paired with dress shirts and suit coats, with plain T-shirts underneath. International runways commonly demonstrate this typically American style with T-shirts and classic jeans.
Calvin Klein is famous for bringing American style to the world. Liz Claiborne started her line to provide affordable, stylish clothes for working women in America. Names such as The Gap, Tommy Hilfiger, Aeropostale, Zumiez, Pacific Sunwear, American Eagle Outfitters, Abercrombie & Fitch and hundreds more have become symbolic of American style. Fashionable clothing brands in the USA will continue to produce this iconic attitude as long as there are people interested in comfortable, trendy clothing.
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